Creating Dynamic Debate with a “Visual Fight Club”
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- May 13th, 2008
Every year the video game industry’s most influential leaders gather in Las Vegas for the 2008 D.I.C.E. (Design, Innovate, Communicate, Entertain) Summit. The conference includes three days of seminars with some of the most celebrated and creative minds in the video game industry. It also includes an awards ceremony where industry leaders and members pay tribute and recognize the individuals and products that contribute to the growth of the multi-billion dollar interactive entertainment software business.
Event hosts from Autodesk invited The Grove Consultants International to partner with them in planning parts of the conference because of The Grove’s pioneering history of fostering insight and communicating ideas through big picture visualization and visual planning tools. While comedian and game enthusiast Jay Mohr hosted the award festivities of the 11th annual D.I.C.E. Summit, The Grove facilitated and graphically recorded the event’s first ever “Visual Fight Club.”
The Visual Fight Club was designed by The Grove in cooperation with Autodesk to facilitate dynamic discussion among high-profile industry leaders on developing trends and other topics relevant to the current state of the video game industry.
Each round of the “Visual Fight Club” consisted of two leading video game experts facing off to debate critical issues regarding today’s gaming industry. As Fight Club participants and the D.I.C.E. audience members duked it out over hot topics like “Will consolidation kill innovation and risk?” and “Traditional publishing versus free distribution”, a giant mural documenting the epic battles was created live by The Grove’s David Sibbet and Dana Wright on a custom-made four- by forty-foot wall.
